Suites / Understanding
Consumer understanding
Could a real customer act correctly on what they were told?
Basis in the rules
- PRIN 2A.5 — consumer understanding outcome
- COBS 4.2 — fair, clear and not misleading
Dimensions
- Clarity
- Plain language, no unexplained jargon, appropriate reading level.
- Caveat survival
- Whether material qualifications survive summarisation.
- Actionability
- Whether the customer knows what to do next, correctly.
Not yet run
This suite is planned. Its dimensions are published here first so the method can be argued with before any numbers exist to defend.